For 16 years I've helped companies figure out what they're building and why it matters, then helped them make it real. My work spans UX research and strategy, design systems, product definition, and hands-on execution that ships.
I've worked across sectors: sports, government, customer experience, enterprise software, and early-stage startups. Companies like Shopify, Verisk, Hudl, and NICE are in the mix, but so are first-time founders building something from scratch.
I work with clients on focused projects or step in as the design leader who helps get things moving and keeps them that way. Either way, the work is hands-on, built around what you actually need, and you get my full attention. Good design isn't a deliverable. It's a way of working. I'd love to show you what that looks like.
I don't just advise... I partner, build, ship, and lead. Every engagement is grounded in real-world constraints and driven by measurable outcomes.
No design team yet? I've built them from zero. Have one but need a senior hand to shape the culture and craft? I do that too.
I find out what your users actually need and build a roadmap around it. Not hunches, not best practices borrowed from someone else's product.
I design and build things that go live. Marketing sites, product interfaces, internal tools. If it lives in a browser or on a phone, I can help get it there.
Most companies hire designers late, rush the process, and wonder why the product feels disjointed. UX leadership belongs at the strategy table from day one.
16+ years of pattern recognition across startups, scale-ups, and enterprise — practical enough to ship, rigorous enough to scale.
I understand the business and the people it serves before touching a tool. Strategy built on assumptions falls apart the moment it meets real users.
Budget, team size, tech stack timeline. These aren't obstacles to work around, they're the actual design problem. I design inside reality, not around it.
Every screen is part of something larger. I take into account edge cases, the variety of states and everything after the happy path, because that's where products actually break.
Deliverables are evidence of thinking, not the finish line. I measure success in adoption, retention and revenue.